Isonova believes that product innovation, which brought us last year to the launch of BioLaminil, should go together with the development of young talents.
Believing in innovation without giving young talents the chance to express their vision seems counter-productive.
Isonova thinks that a company is part of an ecosystem. If we want it to remain healthy, we must strive to preserve it by developing and using less polluting products. Likewise, we must give space to the ideas of the Millennials and the X Generation in order to boost the economic system.
Every year we promote workshops and collaborations with universities and our development strategies try, whenever possible, to involve young resources to make them grow professionally under our wing.
“Giving value” means giving people a fair economic treatment and a stimulating environment, because if we look for new ideas and new approaches, we must provide the greenhouse that makes the seeds sprout.
In the last year two very talented new graduates were added to the marketing and communication department and we also did the awards ceremony of the young winners of our FESPA contest, a really exciting project!
We brought the talent of the future designers of the University of Genoa to FESPA, Berlin
Last year we proposed a contest to the student the Department of Architecture and Design of the University of Genoa.
For the first time at FESPA, the Global Print Expo in Berlin, the leading European trade show dedicated to wide format, digital and textile printing. We have been looking for a memorable stand.
For this event we promoted a contest to 3 classes of the DAD. The teams of students, working as autonomous agencies dealing with a new client, have analysed our needs, have put their hands on Laminil® and have finally developed the project for our stand.
40 original projects and a real opportunity to represent Laminil®.
We had not just 1, but 40 proposals that filled our eyes with shapes, sensations, three-dimensional ideas. The involvement of the students was really intense and recently the ISONOVA has chosen the 3 finalists. All the groups have received an analytical judgment, with the strong and weak points of the proposal according to the practical realization.
The students of the 3 projects chosen as finalists by the technical jury were guests in the Isonova plant in Volpiano, near Turin, for a day to discover the production and processing cycles of Laminil®.
Understanding how a material is created, gave a twist to their “Laminil®” creativity. Going into the heart of the production dynamics, the critical aspects and the strengths of the material has allowed all of us to take a step forward. The result was a powerful brainstorming session in which we have discovered that the encounter between creative ideas and production materials offers unexpressed potential for communication.
The winning students
The winner project that represented Isonova during FESPA is the “Green Stand”, an immersive three-dimensional forest with trees, leaves and details in BioLaminil. Congratulations to the students Giovanni Fossa, Lucia Mauricio Lopez and Chiara Messina. They have been invited to Berlin to help us in setting up as well as having the opportunity to visit the city.
Congratulations also to the second classified team of Matilde Storace, Alice Serafino and Francesca Venturi, which designed a beautiful brochures-holding display that has been produced by Isonova, and to the third classified team with Anna Calcagno, Micaela Cecchi and Annalisa Croce.
On our Instagram, LinkedIn and Twitter pages you can find all the projects that participated to the contest with great commitment and showing their amazing talent.
We are grateful to all the 40 teams’ students who participated with great commitment showing amazing talent and to the teachers, who welcomed eagerly this opportunity of school-company collaboration. We hope it has been an enriching learning experience. Our collaborations with the University of Genoa will continue with new ideas to support the designers of tomorrow and to create a vision and a practical training background.